BBA MARKETING

The programme is a scholarly practitioner programme aimed at creating a learning environment that allows participants to make their own discoveries. The programme therefore focuses on empowering participants who are open to new ideas and to embrace innovative thinking in the practice of marketing. The content of the curriculum brings a wealth of industry and academic experience to the classroom, helping you develop your critical and creative thinking skills to tackle real-world marketing problems. The Programme is designed to cover general Marketing practices across both domestic and global firms. It provide the strong foundation of tools required by participants assume lower, middle and top level management positions for those who enter the labor market or become successful marketing experts in diverse field.

BACHELOR OF BUSINESS ADMINISTRATION (BBA) – Marketing

Summary of Graduation Requirements

NB       Advance Standing 1 represents students who enter at level 200

Advance Standing 2 represents students who enter at level 300

• Employment:

List the areas in which the students are likely to be employed

The target market is students already in employment, however, upon completion students could be employed in the following strategic areas;

• Ministries, Departments and Agencies (MDAs)
• Local Government Institutions (Metropolitan, Municipal and District Assemblies)
• Small and Medium Scale Enterprises (SMEs)
• Manufacturing Enterprises
• Non-Governmental Organizations (NGOs)
• Media Houses
• International Governmental Organizations
• Financial Institutions
• Educational Institutions
• Entrepreneurs
• Construction and Pharmaceutical Companies
• Security Agencies

• Consultations:

State the levels of consultations for the design of the programme including consultations with the appropriate professional and/or relevant supervisory body where applicable.

The programmes were developed in consultation with industrial practitioners, partnership institutions as well as the mentoring institutions. These programmes are already being run by the mentoring institutions and they have a lot of experience in this field, hence substantial part of the content was provided by the mentor institution.

• Components of the programme:

Provide details of the curriculum and mode of delivery to include the following:

1. Required (core) course(s)
2. Elective course(s)
3. Research component
4. Practical training, industrial attachment, internship, clinical experience, etc.
5. Semester-by-semester structure/schedule of course, showing the credit value of each course

Details of the Curriculum

This is a normative 4-year Programme taken over 8 semesters. It consists of core courses, prescriptive mandatory courses, research component, competency-based learning, practical-based learning and problem solving components incorporated into specific courses. General skills are also assessed through the interim and final assessments.

Below is the structure of the Programme

Programme Structure for BBA Marketing

GENERAL EDUCATION COURSES (GE: 16 Credits)

LAWEH REQUIREMENTS (LR: 12 Credits)

PROFESSIONAL CORE (PC: 60 Credits)

ELECTIVES (ET: 40 Credits)

(g) Practical training, industrial attachment, internship, clinical experience, etc

(h) Structure of the Programme: (Semester-by-Semester schedule/structure of course, showing the credit value of each course).

The BBA Programme Structure is in a format of semester by semester as presented below.