COURSE OVERVIEW

BBA MARKETING

The programme is a scholarly practitioner programme aimed at creating a learning environment that allows participants to make their own discoveries. The programme therefore focuses on empowering participants who are open to new ideas and to embrace innovative thinking in the practice of marketing. The content of the curriculum brings a wealth of industry and academic experience to the classroom, helping you develop your critical and creative thinking skills to tackle real-world marketing problems. The Programme is designed to cover general Marketing practices across both domestic and global firms. It provide the strong foundation of tools required by participants assume lower, middle and top level management positions for those who enter the labor market or become successful marketing experts in diverse field.

BACHELOR OF BUSINESS ADMINISTRATION (BBA) – Marketing

 

Summary of Graduation Requirements

Programme RequirementsCredit Hours (Normative 4 year) Level 100

Advance Standing 1

Level 200

Advance Standing 2

Level 300

General Education (BGE)1612 
Professional Core (BCC)603224
Laweh Requirements (BLR)121212
Elective (BMC)404040
Project Work888
Maximum Credit Allowed 13610484
Major323232
MinorOptionalOptionalOptional
Minimum Credit Pass for graduation1249272

NB       Advance Standing 1 represents students who enter at level 200

Advance Standing 2 represents students who enter at level 300

 

  • Employment:

List the areas in which the students are likely to be employed

The target market is students already in employment, however, upon completion students could be employed in the following strategic areas;

  • Ministries, Departments and Agencies (MDAs)
  • Local Government Institutions (Metropolitan, Municipal and District Assemblies)
  • Small and Medium Scale Enterprises (SMEs)
  • Manufacturing Enterprises
  • Non-Governmental Organizations (NGOs)
  • Media Houses
  • International Governmental Organizations
  • Financial Institutions
  • Educational Institutions
  • Entrepreneurs
  • Construction and Pharmaceutical Companies
  • Security Agencies
  • Consultations:

State the levels of consultations for the design of the programme including consultations with the appropriate professional and/or relevant supervisory body where applicable.

The programmes were developed in consultation with industrial practitioners, partnership institutions as well as the mentoring institutions. These programmes are already being run by the mentoring institutions and they have a lot of experience in this field, hence substantial part of the content was provided by the mentor institution.

  • Components of the programme:

Provide details of the curriculum and mode of delivery to include the following:

  1. Required (core) course(s)
  2. Elective course(s)
  3. Research component
  4. Practical training, industrial attachment, internship, clinical experience, etc.
  5. Semester-by-semester structure/schedule of course, showing the credit value of each course

 

Details of the Curriculum

This is a normative 4-year Programme taken over 8 semesters. It consists of core courses, prescriptive mandatory courses, research component, competency-based learning, practical-based learning and problem solving components incorporated into specific courses. General skills are also assessed through the interim and final assessments.

Below is the structure of the Programme

 

Programme Structure for BBA Marketing

GENERAL EDUCATION COURSES (GE: 16 Credits)

 Course Code Course Title Course Code
  1. 1
BGE 102Communication Skills

4

  1.  
BGE 104Political and Social Development of West Africa4
  1.  
BGE 106Introduction to Psychology4
  1.  
BGE 107Business Statistics4
 Total 4 Credits for each course          16
 Course Code Course Title Course Code
  1.  
BLR  101Principles of Leadership Development4
  1.  
BLR 103Digital Fluency4
  1.  
BLR  105Scholarly Writing4
 Total 4 Credits for each course              12

LAWEH REQUIREMENTS (LR: 12 Credits)

PROFESSIONAL CORE (PC: 60 Credits)

 Course Code Course Title Course Code
  1.  
BCC 207Quantitative Methods4
  1.  
BCC 108Principles of Management4
  1.  
BCC 201Principles of Microeconomics4
  1.  
BCC 203Business Law4
  1.  
BCC 205Business Finance4
  1.  
BCC 208Organizational Behaviour4
  1.  
BCC 202Principles of Macroeconomics4
  1.  
BCC 204Principles of Marketing4
  1.  
BCC 206Principles of Accounting4
  1.  
BCC 301Management Information System4
  1.  
BCC  302Entrepreneurship and Business Planning4
  1.  
BCC 303Managerial Economics4
  1.  
BCC 305Research Methods4
  1.  
BAC 313Company and Partnership Law4
  1.  
BCC 404Business Policy and Strategy4
 Total 4 Credits for each course          60

 

ELECTIVES (ET: 40 Credits)

 Course Code Course Title

Course Code

 

1.       BMC  302Service Marketing4
2.       BMC  306Quality Management4
3.       BMC  307Marketing Communication4
4.       BMC 309Marketing Management4
5.       BMC  309Customer Care4
6.       BMC  405Marketing  Strategy, Planning & Control4
7.       

BMC 401

 Sales Management

4
8.       BMC  403International Marketing4
9.       BMC 402E-commerce             4
10.   BMC 404Financial Information for  Marketing4
 Total4 Credits for each course40

(g) Practical training, industrial attachment, internship, clinical experience, etc

 

 Course Code Course TitleTotal Credits
1.BCC 410Project Work8
 Total Credits hours 

(h) Structure of the Programme: (Semester-by-Semester schedule/structure of course, showing the credit value of each course).

The BBA Programme Structure is in a format of semester by semester as presented below.

 Course CodeCourse NameCredit
 Level 100 First Semester
1.       BLR 101Principles of Leadership Development4
2.       BLR103Digital Fluency4
3.       BLR 105Scholarly Writing4
4.       BGE 107Business Statistics4
 Level 100 Second Semester
5.       BGE 102Communication Skills4
6.       BGE 104Political and Social Development of West Africa4
7.       BGE 106Introduction to Psychology4
8.       BCC 108Principles of Management4
 Level 200 First Semester
9.       BCC 201Principles of Microeconomics4
10.   BCC 203Business Law4
11.   BCC 205Business Finance4
12.   BCC 207Quantitative Methods4
 Level 200 Second Semester
13.   BCC 202Principle of Macroeconomics4
14.   BCC 204Principles of Marketing4
15.   BCC 206Principles of Accounting4
16.   BCC 208Organisational Behaviour4
 Level 300 First Semester
17.   BCC 301Management Information System4
18.   BCC 303Managerial Economics4
19.   BCC 305Research Methods4
20.   BCC 307Company and Partnership Law4
 Level 300 Second Semester
21.   BCC  302Entrepreneurship and Business Planning4
22.   BMC 304Service Marketing4
23.   BMC 306Quality management4
24.   BMC 308Marketing Communication4
 Level 400 First Semester
25.   BMC 401Marketing Management4
    
27.   BMC 405Marketing  Strategy, Planning & Control4
28.   BMC 402Sales Management4
 Level 400 Second Semester
29.   BCC 410 Project Work (Field Practice)8
    
31.   BMC 404 International Marketing4
32.   BMC 402E-commerce             4
 Total Credit hours128

 

Programme Summary